Today, Walter Drake is a leading direct marketer of affordable kitchenware, household products, problem solvers, personal care items, gardening and outdoor helpers, personalized gifts, calendars and stationery. The extensive line of products offered provides unique problem-solvers and specialized items for all ages to enjoy. Mr. Walter Drake, a pioneer in direct mail, began operations in 1947 in Colorado Springs with a single novel idea. In his one-room office, he created a character named “Tommy Turtle,” advertised in magazines like House Beautiful and Harper`s Bazaar. Parents all over the country began signing their children up to receive personalized, upbeat pen pal letters and gifts from Tommy.